The effect of government-designed export promotion service use on small and medium-sized enterprise goal achievement: A multidimensional view of export performance

Extant literature is equivocal on the effect of government-designed export promotion instruments and services (EPS) on firm performance. Moreover, literature examining the effects of EPS on exporting firms' success is dominated by a single performance perspective, namely, financial goal achievement. Further, the majority of the studies are conducted in developed countries, with limited attention to exporters in developing countries. In order to address these gaps, this study examines the impact of EPS use on export goal achievement of small and medium-sized enterprises (SME) from a developing country, while adopting a four-dimensional view of export performance. Based on a survey of 143 firms in Turkey, the findings suggest that EPS use improves all four export performance dimensions considered, namely, financial, stakeholder relationship, strategic, and organizational learning goal achievements. The article also delineates the performance effects of specific EPS. For example, stakeholder relationship goal achievement is influenced by only one EPS considered, namely, informational materials (e.g., brochures, pamphlets) on exporting. The paper concludes with a discussion of the implications for scholars, public policy makers, and managers.

► Government-designed EPS improve financial, stakeholder, strategic, and organizational learning through exporting.
► Financial goal achievement improves with the use of several EPS types such as introductions to buyers in importing firms.
► Stakeholder goal achievement improves with the use of informational materials only.
► Strategic goal achievement is influenced by both informational material as well as export financing use.
► Organizational goal achievement improves with the use of several EPS such as international market research and trade shows.