کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1027861 | 942266 | 2011 | 7 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Affinities between multi-agent systems and service-dominant logic: Interactionist implications for business marketing practice
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
The contrasting marketing principles of service-dominant (S-D) logic and goods-dominant (G-D) logic are examined in this article from the perspective of current research themes in the information science community. The conclusion is reached that much of the distributed multi-agent literature is complementary to the issues being explored concerning S-D logic, and that some multi-agent research may therefore be pertinent to the business marketing community. This article discusses the modelling approach of interactionism as an underlying principle of both S-D logic and multi-agent systems technology. The two domain technologies are compared, and implications for business marketing practice proposed.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 40, Issue 2, February 2011, Pages 248–254
Journal: Industrial Marketing Management - Volume 40, Issue 2, February 2011, Pages 248–254
نویسندگان
Martin K. Purvis, Andrew L.S. Long,