کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1027883 942267 2010 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The moderating effect of innovative capacity on the relationship between real options and strategic flexibility
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
The moderating effect of innovative capacity on the relationship between real options and strategic flexibility
چکیده انگلیسی

In dynamic sectors, organizations should be capable of adapting to unpredictable environmental conditions. Strategic flexibility grants organizations the capacity to respond to the changes in their environment in the direction required, renewing their strategies and making the required organizational changes. The goal of this study is to analyze how the use of real options relates to strategic flexibility from a managerial capacity perspective. Through an empirical study performed on European firms, we confirm that innovative capacity exercises a moderating role between real options and strategic flexibility. The fact that a firm's management has foreseen and contemplated real options does not necessarily lead to their execution; they must also be accompanied by some innovative capacity.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 39, Issue 7, October 2010, Pages 1120–1127
نویسندگان
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