کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1027958 942272 2013 6 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Services networks: Concept and research agenda
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Services networks: Concept and research agenda
چکیده انگلیسی

Service networks represent an often used but less often defined construct. As part of the Industrial Marketing Management Special Issue on Services Networks we provide an overview of different ways of understanding services networks, particularly from a business marketing and a services systems perspective. We provide our own definition of services networks and introduce three different conceptual layers. These layers are used to describe the different articles in the special issue. A discussion of a tentative research agenda concludes our argument.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 42, Issue 1, January 2013, Pages 3–8
نویسندگان
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