کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1027962 942272 2013 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Value co-creation in solution networks
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Value co-creation in solution networks
چکیده انگلیسی

Despite high expectations attached to solution business, research on its value outcomes to the actors involved remains scarce. By drawing on rich empirical data, value research, and the interaction and network approach, this paper studies how value is co-created in solution networks. We explore how actors integrate resources in interaction to develop integrated solutions, and identify the related benefits and sacrifices perceived by each actor in two different solution networks. The study identifies potential linkages between the value processes of actors and their wider network, and postulates that the type of the resources integrated may be an antecedent to certain benefits and sacrifices. This paper contributes to solutions research by providing a new conceptual understanding of value co-creation that occurs in the interplay of actors, resources and activities in solution networks.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 42, Issue 1, January 2013, Pages 47–58
نویسندگان
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