Roles for managing in mobile service development nets

This paper examines the roles for managing in business nets. The roles are studied by applying an initial conceptual framework built on network management research and role theory. The study empirically grounds the framework by using the case of a new mobile service development net. The article answers the question of what are the managerial action-based roles for managing in business nets. The empirical data of the study consists of fifteen interviews and a seven-month participant observation in a net that created and piloted a new mobile service directed at the spectators of a sports team. As a result of this study, an empirically grounded typology of twelve roles for managing in nets is presented. The roles are related to the changes in the net, the service development over time, and to the interpretations of the behaviours by the other actors in the net. Moreover, the study shows how external actors to the net can influence it.