کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1028095 942279 2009 6 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Organizing and integrating marketing and purchasing in business markets: An introduction to the special issue, issues and implications
چکیده انگلیسی

The article is the introductory paper to the special issue on “Organizing and Integrating Marketing and Purchasing in Business markets”. It analyses the different organizational issues in the marketing and purchasing interfaces by an extensive analysis of the literature. It introduces the different contributions to the special issue and draw some reflections on further research steps.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 38, Issue 8, November 2009, Pages 851–856
نویسندگان
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