کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1028141 942281 2007 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Perceptual difference of dependence and its impact on conflict in marketing channels in China: An empirical study with two-sided data
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Perceptual difference of dependence and its impact on conflict in marketing channels in China: An empirical study with two-sided data
چکیده انگلیسی

Although many firms have adopted the relational exchange or relationship marketing philosophy for developing long-term inter-firm relationships in marketing channels, the issues pertaining to channel conflict still deserve further investigation. The purpose of this paper is to examine the possible impact of perceptual difference of dependence between members in channel dyads on perceived channel conflict. By analyzing paired data collected from both sides of supplier–retailer dyads in China, we test two hypotheses about perceptual difference of dependence and its impact on conflict. We found that there was considerable perceptual difference of dependence between both sides of the dyads, and that the perceptual difference of dependence asymmetry between the two was positively associated with channel conflict perceived by the supplier side. Both researchers and practitioners should be aware of such differences when confronted with channel conflict issues, especially in international channel settings.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 36, Issue 3, April 2007, Pages 309–321
نویسندگان
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