کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1028272 942288 2010 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Organizational factors enhancing customer knowledge utilization in the management of key account relationships
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Organizational factors enhancing customer knowledge utilization in the management of key account relationships
چکیده انگلیسی

Customer knowledge has become an important topic for both academicians and practitioners in recent years. However, there has been little academic research on the utilization of customer-specific knowledge. This study adds to our understanding in focusing on the relationships between various intra-organizational factors and customer knowledge utilization in the context of key account management. The results of the study show, that the use of teams, top management involvement, KAM formalization and CRM technology enhance the utilization of customer knowledge in the management of large industrial key account customers.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 39, Issue 8, November 2010, Pages 1395–1402
نویسندگان
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