کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1028333 942291 2006 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Business partnering—a driving force for innovation
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Business partnering—a driving force for innovation
چکیده انگلیسی

Win–Win situations are used and also created by companies which cooperate with each other, complement each other on a synergy basis and work together fairly and competently. Today, business partnering has therefore become a key qualification for companies. This should not depend alone on the commitment of individual persons.This article describes how Siemens has organized its company, services and products using partnering solutions and how it has installed this concept as an intrinsically dynamic process. Thanks to institutionalized partnering, B2B interfaces have been established to form a rational alliance, offering benefits to all involved, and can be used regardless of the size of the company. These offerings generate Win–Win situations themselves—and provide individual employees in large companies with a structural framework for a personal partnering initiative.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 35, Issue 1, January 2006, Pages 91–102
نویسندگان
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