کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1028366 942293 2008 17 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Towards a better understanding of partnership attributes: An exploratory analysis of relationship type classification
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Towards a better understanding of partnership attributes: An exploratory analysis of relationship type classification
چکیده انگلیسی

In recent years the creation of partnerships has been espoused by academics and practitioners but despite extensive writing in the area of characterizing partnerships the nature and attributes of partnerships are still only poorly understood. This is due to a lack of empirical testing of the factors that distinguish partnerships from other relational forms and a limited research focus on characteristics that distinguish between polar relationship types. Using a framework developed from the political economy literature this exploratory study draws on an empirical base of 155 supplier questionnaires and uses multiple discriminant analysis to identify attributes of buyer–supplier relationships that most effectively discriminate between relationships classified by suppliers as having limited coordination, being highly coordinated or best described as a partnership. The results indicate that 8 of the 10 attributes of buyer–supplier relationships included in the framework differ significantly across relationship type.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 37, Issue 2, April 2008, Pages 228–244
نویسندگان
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