کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1028377 1483459 2011 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets: A resource-based approach
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets: A resource-based approach
چکیده انگلیسی

Innovation is critical to the growth and success of a firm. In an attempt to renew themselves and compete effectively in the global marketplace, firms must possess both technical and non-technical capabilities. Yet, the extant literature has mainly focused on technology and product development capabilities, disregarding other possible capability domains. This study investigates the role of market-related exploitative and explorative capabilities, together with product development ones, in the context of exporting. Drawing on the resource-based and organization learning theories, we examine the internal process through which entrepreneurial orientation influences performance in export markets and develop a model of entrepreneurial orientation–exploitative and explorative capabilities–advantage–performance relationships. The results indicate that entrepreneurial orientation is a precursor of exploitative and explorative product development and overseas market-related capabilities. The findings also suggest that product development explorative capabilities and overseas market-related exploitative capabilities have a positive effect on new product differentiation, which in turn enhances market effectiveness. Implications for scholars and practitioners are discussed along with suggestions for future research.


► We examine the role of market-related and product development exploitative and explorative capabilities in exporting.
► Entrepreneurial orientation drives the development of exploitative and explorative capabilities.
► Product development explorative capabilities facilitate new product differentiation.
► Overseas market-related exploitative capabilities contribute to new product differentiation.
► New product differentiation enhances export market effectiveness.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 40, Issue 8, November 2011, Pages 1274–1284
نویسندگان
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