کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1028454 942300 2009 15 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Twists and turns of triadic business relationship recovery
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Twists and turns of triadic business relationship recovery
چکیده انگلیسی

This study focuses on triadic business relationship recovery processes through a single case study. We address the question of what kind of process takes place when a business relationship on the verge of ending is recovered and what roles a third actor can play in the process. As a result, we model a process through which a triadic business relationship is recovered and attraction, trust, and commitment are restored.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 38, Issue 6, August–September 2009, Pages 618–632
نویسندگان
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