کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1028527 | 942307 | 2009 | 17 صفحه PDF | دانلود رایگان |
SummaryThe objective of our research has been to test whether the motivations behind the acceptance of new technologies explain Intensity of Use and Future Use Intentions indistinguishably or whether, on the contrary, they are two distinct concepts, and thus the estimated parameters change according to which is being explained. To this end, a model was constructed with two formulations, which differ only in the final variable to be studied i.e. Intensity of Use of a technology in one case and Future Use Intentions in the other. The results reveal the differences in the value and even in the significance of the motivations, depending on the kind of concept explained, meaning that Intensity of Use and Future Use Intentions cannot be considered indistinguishably.
Journal: Industrial Marketing Management - Volume 38, Issue 3, April 2009, Pages 338–354