کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1028627 942320 2007 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Managing customer relationships: Account manager turnover and effective account management
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Managing customer relationships: Account manager turnover and effective account management
چکیده انگلیسی

Managing relationships with customers and clients is a critical task for industrial sales organizations. This paper reports on research that focuses on improving client relationships through effective handling of account manager turnover and improved account management. Even in situations where account manager turnover is high, the relationship between the company and the SME client does not suffer if the account management turnover process is well managed. When account manager turnover is not well managed, customer satisfaction suffers. The research also identifies eleven specific management activities that are highly related to supplier satisfaction with both the account manager and the supplier financial institution.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 36, Issue 2, February 2007, Pages 241–248
نویسندگان
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