کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1030721 | 1483569 | 2015 | 7 صفحه PDF | دانلود رایگان |
![عکس صفحه اول مقاله: Traveler perceptions and airline choice: A multivariate probit approach Traveler perceptions and airline choice: A multivariate probit approach](/preview/png/1030721.png)
• Factors that affect passenger decisions regarding airline choice are explored.
• Multivariate probit models are developed.
• Fare and safety- reliability are the most important airline choice determinants.
• Airline choice determinants depend on socio-demographic and trip characteristics.
We investigate the factors that affect passenger decisions regarding airline choice. Three Multivariate Probit (MP) models are developed to analyze data for a sample of 853 respondents. This methodology allows for modeling the simultaneous, yet separate, consideration of airline choice determinants. Fare, safety and reliability, and friendly-and-helpful staff during flight are the most important determinants of airline choice. In-flight entertainment and frequent flyer program are considered to be less important. Results clearly depict differences in the significance of these factors among passengers with different socio-demographic and trip characteristics.
Journal: Journal of Air Transport Management - Volume 49, October 2015, Pages 46–52