The relationship between airport image, national identity and passengers delight: A case study of the Malaysian low cost carrier terminal (LCCT)

• There is a positive relationship between airport image and passengers delight.
• National identity moderates the main direct relationship mentioned above.
• Image (identity) is also playing an important role for a LCCT.

This study examines the relationship between airport image and passengers delight in the context of a low cost carrier terminal in Malaysia. It also seeks to investigate the moderating effect of the airport's national identity on the predicted relationship between the two main constructs. The research, involving 200 passengers (foreign tourists), employed Hierarchical Moderated Regression as the main method of data analysis. The results revealed that there is a strong positive relationship between the airport image and passengers delight, and that national identity helps strengthen the relationship of the main effect.