کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1031027 | 1483591 | 2013 | 5 صفحه PDF | دانلود رایگان |
The study investigates why passengers choose a particular airline when travelling on a long-haul low cost carriers focusing on Asia and Oceania. A survey of Jetstar and AirAsia X passengers finds that assurance is the most important factor when choosing long-haul low cost carriers, followed by two other important factors-airfare and reliability. These results suggest that there are no significant differences regarding service quality between Jetstar Airways and AirAsia X.
► Airfare is not the most important factor for passengers in choosing between Jetstar and AirAsia X long-haul LCCs.
► Assurance is the most important factor for passengers to choose long-haul LCCs.
► Australian passengers prefer Jetstar and Asia passengers prefer AirAsia X.
Journal: Journal of Air Transport Management - Volume 26, January 2013, Pages 20–24