کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1031095 | 1483598 | 2012 | 7 صفحه PDF | دانلود رایگان |
This paper investigates the non-financial features of an insolvent UK charter airline operator, XL Airways. The airline case study is analysed using a strengths, weaknesses, opportunities and threats (SWOT) framework covering two contrasting time periods of business performance; a prosperous period in the company's history and a period just prior to insolvency. The assessment is based on semi-structured interviews with former management personnel at XL Airways. Some fundamental internal differences at the airline between the two time periods are demonstrated, including organisational inefficiencies and a lack of business focus, suggesting their external threats, although important, may have not been solely to blame for the failure.
► The non-financial features of an insolvent UK charter airline operator, XL Airways, are investigated.
► An innovative SWOT framework of two contrasting time periods of business performance is applied.
► Internal company differences at the airline between the time periods are demonstrated, including organisational inefficiencies and a lack of business focus.
► External threats, although important, may not have been solely to blame for the failure.
Journal: Journal of Air Transport Management - Volume 19, March 2012, Pages 42–48