کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
1031353 942930 2010 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Reputation, search cost, and airfares
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
Reputation, search cost, and airfares
چکیده انگلیسی

As cost of search for consumers decreases with the spread of the internet; researchers question whether this trend will lead to lower price or higher product differentiation. This paper examines a sample of offered fares to see if an airline choosing not to distribute its tickets via a channel where competitors' offers are directly observable may attempt taking advantage of potential customers. We find this to be the case. Our study suggests that the US airline industry appears to be evolving toward more product differentiation in the internet age.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Air Transport Management - Volume 16, Issue 5, September 2010, Pages 251–257
نویسندگان
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