کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
1032832 | 943265 | 2012 | 9 صفحه PDF | دانلود رایگان |

The online advertising industry realized annual revenues estimated at over $26 billion, in the United States alone, in 2010. Banner advertising accounts for an estimated 23% of all online advertising revenues. Publishers of banner advertisements face a scheduling optimization problem on a daily basis. Several papers in the literature have proposed mathematical models and solution approaches to address a publisher's banner advertisement scheduling problem and the problem has been shown to be NP-hard. In this paper we propose a new model variation for the problem, which incorporates variable display frequencies. We find that the variable-display frequency model provides significantly improved space utilization relative to the fixed-display frequency model and consequently higher revenues for the publishers.
▶ Online advertisement scheduling model with variable display frequencies. ▶ A robust test set that utilizes the industry accepted standardized ad sizes. ▶ Optimization model for online advertisement scheduling.
Journal: Omega - Volume 40, Issue 5, October 2012, Pages 562–570