Determinants of the Web accessibility of European banks

This paper aims at identifying the factors influencing the implementation of Web accessibility (WA) by European banks. We studied a database made up of 49 European banks whose shares are included in the Dow Jones EURO STOXX® TMI Banks [8300] Index. Regarding the factors for the implementation, we considered three feasible reasons. Firstly, WA adoption can be motivated by operational factors, as WA can aid in increasing operational efficiency. Secondly, we expect large banks to have higher WA levels, as small firms face competitive disadvantages with regard to technology adoption. Lastly, WA can also be understood as a part of the Corporate Social Responsibility (CSR) strategy, so, the more committed a bank is to CSR, the more prone it will be to implement WA. Our results indicate that neither the operational factors nor the firm size seem to have exerted a significant influence on WA adoption. Regarding CSR commitment, results indicate a significant influence on WA adoption. However, the effect of the influence is contrary to that hypothesized, since more CSR-committed banks have less accessible Web sites. A possible reason for this result is that banks not included in the CSR indexes try to overcome this drawback by engaging in alternative CSR activities such as WA.