The impact of cognitive absorption on perceived usefulness and perceived ease of use in on-line learning: an extension of the technology acceptance model

Internet-based learning systems are being used in many universities and firms but their adoption requires a solid understanding of the user acceptance processes. Our effort used an extended version of the technology acceptance model (TAM), including cognitive absorption, in a formal empirical study to explain the acceptance of such systems. It was intended to provide insight for improving the assessment of on-line learning systems and for enhancing the underlying system itself. The work involved the examination of the proposed model variables for Internet-based learning systems acceptance. Using an on-line learning system as the target technology, assessment of the psychometric properties of the scales proved acceptable and confirmatory factor analysis supported the proposed model structure. A partial-least-squares structural modeling approach was used to evaluate the explanatory power and causal links of the model. Overall, the results provided support for the model as explaining acceptance of an on-line learning system and for cognitive absorption as a variable that influences TAM variables.