کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10368167 | 874193 | 2005 | 11 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
What drives mobile commerce?
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی کامپیوتر
سیستم های اطلاعاتی
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چکیده انگلیسی
This study presents an extended technology acceptance model (TAM) that integrates innovation diffusion theory, perceived risk and cost into the TAM to investigate what determines user mobile commerce (MC) acceptance. The proposed model was empirically tested using data collected from a survey of MC consumers. The structural equation modeling technique was used to evaluate the causal model and confirmatory factor analysis was performed to examine the reliability and validity of the measurement model. Our findings indicated that all variables except perceived ease of use significantly affected users' behavioral intent. Among them, the compatibility had the most significant influence. Furthermore, a striking, and somewhat puzzling finding was the positive influence of perceived risk on behavioral intention to use. The implication of this work to both researchers and practitioners is discussed.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Information & Management - Volume 42, Issue 5, July 2005, Pages 719-729
Journal: Information & Management - Volume 42, Issue 5, July 2005, Pages 719-729
نویسندگان
Jen-Her Wu, Shu-Ching Wang,