کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10437208 911946 2005 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The Unconscious Consumer: Effects of Environment on Consumer Behavior
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
The Unconscious Consumer: Effects of Environment on Consumer Behavior
چکیده انگلیسی
In this article, we argue that consumer behavior is often strongly influenced by subtle environmental cues. Using grocery shopping as an example (or a “leitmotif,” if you wish), we first argue that the traditional perspective on consumer choice based on conscious information processing leaves much variance to be explained. Instead, we propose that many choices are made unconsciously and are strongly affected by the environment. Our argument is based on research on the perception-behavior link and on automatic goal pursuit.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 15, Issue 3, 2005, Pages 193-202
نویسندگان
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