کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10437284 911962 2005 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Consumer Personality and Coping: Testing Rival Theories of Process
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Consumer Personality and Coping: Testing Rival Theories of Process
چکیده انگلیسی
This research examines the effect of consumer dispositions on the relationships between stress-related appraisals, consumption emotions, and the coping process. We comparatively tested rival models of these relationships. Our data show that the consumer personality traits of consumer assertiveness and marketing maven and the general personality trait of extraversion interact with cognitive appraisals to influence consumers' choice of coping strategies. The research contributes to existing knowledge of how these consumer personality traits motivate consumer behavior, and it enriches existing models of the relationship between personality influences and coping.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Consumer Psychology - Volume 15, Issue 1, 2005, Pages 52-63
نویسندگان
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