کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10438983 | 913072 | 2005 | 11 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Maximizing earnings and price fairness perceptions in online consumer-to-consumer auctions
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کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
بازاریابی و مدیریت بازار
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چکیده انگلیسی
We examine the effects of starting bids on seller earnings in online consumer-to-consumer auctions. As starting bids increase, and the number of bidders increase, seller earnings increase. Both the affiliated private value model and a reference price explanation explain seller earnings. Bidder price fairness perceptions are also evaluated and, higher starting bids positively impact price fairness perceptions for winning bidders but have an adverse effect on losing bidders. In total, these findings suggest that sellers receive greater earnings as well as no adverse price fairness perceptions from winning bidders by setting starting bids higher.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing - Volume 81, Issue 4, 2005, Pages 307-317
Journal: Journal of Retailing - Volume 81, Issue 4, 2005, Pages 307-317
نویسندگان
Tracy A. Suter, David M. Hardesty,