Osmotic strategy: Innovating at the core to inspire at the edges

In this article we propose a complimentary but practical approach to overcoming the inherent tension between optimizing efficiency and building greater innovation capability. This Osmotic Strategy seeds innovation capability from the inside out, enabling firms to not only improve on current activities but also lay the foundations for a sustainable innovation ecosystem. Such an approach will enhance the long-term health of organizations. Based on empirical research, we address the organizational ambidexterity implementation challenge and set out practical interventions to underpin the strategy we present in meeting this considerable challenge.