Some reflections on the iconicity of digital texts

► Electronic texts often combine linguistic signs, movement and manipulation gestures. ► Some movements are the signifier of an iconic sign called “temporal semiotic unit”. ► Some manipulation gestures are the signifier of “semiotic unit of manipulation”. ► The interaction of an iconic sign and a linguistic sign is an “iconic irradiation”. ► This irradiation anticipates the reader's reactions by constituting rhetorical figures.