Differentiation of rural development driven by industrialization and urbanization in eastern coastal China

With the socio-economic transformation, regional development factors recombination and followed industrial restructuring have changed the rural areas in eastern coastal China deeply. The interaction between the material and non-material elements affecting rural production and lifestyles shaped different rural development types depending on a carrier, which is composed of different industries. Accordingly, this paper makes the definitions of four rural development types, i.e., farming industry dominated rural development type (FIT), industry dominated rural development type (IDT), rural development type focusing on business, tourism and services industries (BTT), and balanced rural development type (BDT), and classifies the rural development types in eastern coastal China. Then, taking the social representation approach and basing on the major factors affecting the long-term rural development and the exertion of the functions of the countryside with regard to society, the assessment indicator system of rurality degree index (RDI) was established to distinguish the rurality degree of different types. The results indicated that, to some extent, the RDI may accurately reflect the status quo of rural development and the exertion of the functions of the countryside with regard to society, and can also reflect the different stage in what the same rural development type in different region stays. The authors argue that the study on the interaction of rural development factors in the process of economic and social transformation and the subsequent rural development model is very important to deeply understand the rural development and to smoothly achieve coordinated and balanced rural–urban development in developing countries, which are experiencing rapid industrialization and urbanization.