کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10488523 937207 2015 14 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status
ترجمه فارسی عنوان
رابطه میان قوم گرایشی مصرف کننده، جهان بینی و تصویر محصول کشور در میان مصرف کنندگان نسل جوان: نقش مدرن وضعیت توسعه کشور
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی
Although the differences between developed and developing countries have been extensively studied in the context of globalization strategies, few studies have so far been conducted on the relationship between country development status and the possession by countries of a favorable (or unfavorable) product country image (PCI). Moreover, the results of such studies to date have been inconclusive. The purpose of this paper is to investigate the moderating role of country developmental status on PCI coupled with two antecedents of PCI, namely consumer ethnocentrism and cosmopolitanism. The paper also distinguishes between the PCI of the home and foreign country images of respondents. We test a new model that incorporates these constructs with a sample of 2655 younger generation consumers. The results show that country development status moderates some relationships but does not moderate others. These findings have significant implications for international companies from both developed and developing countries when developing global strategy.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Business Review - Volume 24, Issue 3, June 2015, Pages 380-393
نویسندگان
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