The impact of country-of-origin on the acceptance of foreign subsidiaries in host countries: An examination of the 'liability-of-foreignness'

► We examined the relationship between country-of-origin and the impact on the liability-of-foreignness. ► Both tangible and intangible aspects of the liability-of-foreignness of subsidiaries were examined. ► Globalization was viewed as a force that is reducing the impact of the liability-of-foreignness given the move towards more commonly precepts of doing business. ► The importance and power of stigmatization was also assess as an important aspect when looking at acceptance of individuals from foreign countries.