کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10490506 939156 2011 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Differentiated price loss aversion in destination choice: The effect of tourists' cultural interest
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
Differentiated price loss aversion in destination choice: The effect of tourists' cultural interest
چکیده انگلیسی
This article looks into the differentiated effects of loss aversion depending on whether individuals show cultural interest when choosing a destination. Based on the fact that perceived value implies not only sacrifices but also the expectations of a certain level of quality and prospects of satisfaction, together with the idea the Prospect Theory applies to tourism prices, the article states the hypothesis that interest in culture when choosing a destination lowers people's loss aversion. By incorporating the reference-dependent model into a Multinomial Logit Model with Random Parameters - which controls for heterogeneity - the empirical application shows that culture-interested tourists are less loss averse; i.e. the negative effect of finding a higher than expected price diminishes with cultural interest. The expectation of enjoyment of these attributes and the more conscious attitude toward maintenance/restoration activities of cultural sites are hypothesized to lead prices to be evaluated differently when selecting a destination.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 32, Issue 5, October 2011, Pages 1186-1195
نویسندگان
,