کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10490582 | 939185 | 2005 | 10 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Online shopping motivations and pleasure travel products: a correspondence analysis
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
استراتژی و مدیریت استراتژیک
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چکیده انگلیسی
The purpose of this study was to examine purchase motives of pleasure travel components of low and high complexity in a Web environment. Motives to buy travel components of a typical pleasure vacation were differentiated using the economics of search framework and mapped using correspondence analysis. Findings showed a uni-dimensional solution that was named informational/transactional. While purchase of activities, accommodation, events and attractions demanded more informational contexts behind purchase; purchase of car rentals and airline tickets were driven by transactional contexts. Theoretical and marketing implications are discussed.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Tourism Management - Volume 26, Issue 4, August 2005, Pages 561-570
Journal: Tourism Management - Volume 26, Issue 4, August 2005, Pages 561-570
نویسندگان
Srikanth Beldona, Alastair.M. Morrison, Joseph O'Leary,