Rural tourism demand by type of accommodation

This paper develops a methodology which will enable the determination of the tourist profile which corresponds to the different types of existing accommodations in a certain destination of rural tourism. This is accomplished through the use of a two-stage method (a correspondence analysis followed by a cluster analysis) to classify the accommodations in a reduced number of groups, so that each group constitutes a type. The estimation of a Multinomial Logit model determines the characteristics of tourist who is most likely to opt for each type of accommodation. Results from a study in Murcia indicate that the wide variety of accommodations with respect to size and type is a suitable form of attracting individuals of different profiles.