کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10491198 | 939400 | 2005 | 9 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
How useful are IT research and analysis services?
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
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چکیده انگلیسی
How do firms keep abreast of new waves of information technology (IT) innovations such as CRM and Web services? Many engage IT research and analysis (R&A) firms such as Gartner Group and Forrester Research. But how do buyers of IT R&A offerings actually make use of these services, and how useful do they find them? Why do some companies choose not to use IT R&A services? We examine these questions in the context of a survey, and find that users and non-users of IT R&A services can be classified. Users fall into three groups: proactive, reactive and situational. Non-users are either cost-conscious or need-doubters. We compare the different groups and suggest the implications for management.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Business Horizons - Volume 48, Issue 2, MarchâApril 2005, Pages 151-159
Journal: Business Horizons - Volume 48, Issue 2, MarchâApril 2005, Pages 151-159
نویسندگان
David R. Firth, E. Burton Swanson,