کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10491218 | 939404 | 2005 | 11 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Rejuvenating Wal-Mart's reputation
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
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چکیده انگلیسی
Wal-Mart, the world's largest retailer, was named by Fortune as the “most admired company in America” for the years 2003 and 2004. However, these and other accolades have not quieted a chorus of critics, including organized labor, feminists, human rights activists, environmentalists, local businesses, and antisprawl activists, all of whom revile the retail giant for its business practices, resulting in a growing negative consumer perception of Wal-Mart's corporate citizenship. Wal-Mart has instituted a comprehensive nonmarket strategy to counter this criticism, employing a proactive combination of social, political, and legal strategies to manage a contentious environment that could threaten its future growth and financial success.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Business Horizons - Volume 48, Issue 1, JanuaryâFebruary 2005, Pages 11-21
Journal: Business Horizons - Volume 48, Issue 1, JanuaryâFebruary 2005, Pages 11-21
نویسندگان
Thomas A. Hemphill,