کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
10491223 | 939404 | 2005 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Time, attention, authenticity and consumer benefits of the Web
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
کلمات کلیدی
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: Time, attention, authenticity and consumer benefits of the Web Time, attention, authenticity and consumer benefits of the Web](/preview/png/10491223.png)
چکیده انگلیسی
This article addresses three potential consumer behavior tendencies: perceived time scarcity, competition for consumers' attention, and quest for authenticity. It also reviews prior research results on consumer benefits of the Web, which include convenience, time savings, ease of use, cost savings, and selection of items. The most prevalent consumer concerns are safety, waiting time, and loss of human interaction. This paper concludes that both time and attention are closely related to measurable attributes of interactive environments, while the ideals of authenticity may influence behavior less directly.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Business Horizons - Volume 48, Issue 1, JanuaryâFebruary 2005, Pages 63-70
Journal: Business Horizons - Volume 48, Issue 1, JanuaryâFebruary 2005, Pages 63-70
نویسندگان
Nina Koiso-Kanttila,