کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10496142 942256 2012 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
An investigation into the role of IT integration, relationship predictability and routinization in interfirm relationships: From the structuration perspective
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
An investigation into the role of IT integration, relationship predictability and routinization in interfirm relationships: From the structuration perspective
چکیده انگلیسی
►This study draws on the structuration perspective to explore several missing links between IT integration and firm performance. ► We find that firms should integrate their IT with customer firms to improve the predictability of their business relationships, which in turn promoting relationship reciprocity and stability. ► Although predictability positively affects reciprocity and stability, more routinized interactions with customers reduce such positive effects. ► Increases in reciprocity and stability lead to better firm performance derived from a given interfirm relationship.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 41, Issue 2, February 2012, Pages 368-377
نویسندگان
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