کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10496320 942328 2005 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Innovativeness among small businesses: Theory and propositions for future research
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Innovativeness among small businesses: Theory and propositions for future research
چکیده انگلیسی
Small businesses represent the lifeblood of the economy. Variations in the innovativeness of these firms may help explain why some succeed, but many fail [Frambach, R. T. (1993). An integrated model of organizational adoption and diffusion of innovations. European Journal of Marketing, 25(5), 22-41; Nord, W. R. & Tucker, S. (1987). Implementing routine and radical innovations. Lexington, MA: Lexington Books.]. To understand how small businesses develop and use innovations, a series of depth interviews were conducted with small, family-owned firms in the US and Spain. Results suggest several factors affect innovativeness, including industry-specific, firm-specific, and innovation-specific factors. The study ends with a series of propositions, potential managerial implications of the study, and suggestions for further research.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 34, Issue 8, November 2005, Pages 773-782
نویسندگان
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