کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10496362 942335 2005 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Formalization of reverse logistics programs: A strategy for managing liberalized returns
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Formalization of reverse logistics programs: A strategy for managing liberalized returns
چکیده انگلیسی
The ability to manage returns has become a critical success factor for many firms. Liberal returns policies are encouraging large volumes of returns, and reverse logistics programs are being used to recover returned assets that would otherwise be lost. However, lack of formal policy may inhibit reverse logistics effectiveness. This research examines the relationships between formalization, liberal policies, and related capabilities and overall effectiveness of reverse logistics programs for a sample of firms in the automobile aftermarket parts industry.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 34, Issue 7, October 2005, Pages 749-757
نویسندگان
,