کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
10496408 942342 2005 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Intraorganizational influences on business-to-business pricing strategies: A political economy perspective
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
Intraorganizational influences on business-to-business pricing strategies: A political economy perspective
چکیده انگلیسی
Historically, researchers have addressed pricing issues from many different perspectives, including the firm's business model (cost structure, experience curve), stakeholders (customers and channel partners), competition (market structure and intensity), and macroeconomic issues (interest rates, economic growth). An important dimension of organizational price setting that has been neglected is the impact that the firm's internal political system, reflected in interdepartmental coordination and rivalry, has upon price setting. A study of managers who are influential in shaping the firm's pricing strategy was conducted to identify intraorganizational issues and their relative impact on the firm's pricing strategy. The results of the study provide important implications for the development and execution of a firm's pricing strategy.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Industrial Marketing Management - Volume 34, Issue 2, February 2005, Pages 123-131
نویسندگان
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