Defining the multi-dimensional aspects of household waste management: A study of reported behavior in Devon

This paper examines the structure of waste reduction, reuse and recycling behavior within the context of wider research on environmental action in and around the home. Using a sample of 1265 households from Devon, England, the research examined a range of environmental behaviors, focusing on energy saving, water conservation, green consumerism and waste management. Using factor analysis, the data were analysed to examine how the different behavioral variables related to each other. The research found that waste management behaviors were evident in two of the three factors identified. These related not only to recycling or reuse behaviors but also to consumption practices, such as purchasing recycled products. However, an analysis of the frequency of each of these factorially-defined behaviors revealed that recycling was still the activity most practised by individuals, with reduction behaviors least popular. This was explored further by the use of cluster analysis, which defined four distinctive behavioral types with different demographic characteristics. Accordingly, the research demonstrates that examining waste management behaviors within the context of wider environmental actions can be of use.