How experts and novices search the Web

Searching for information pervades a wide spectrum of human activity, including learning and problem solving. With recent changes in the amount of information available and the variety of means of retrieval, there is even more need to understand why some searchers are more successful than others. This study was undertaken to advance the understanding of expertise in seeking information on the Web by identifying strategies and attributes that will increase the chance of a successful search on the Web. The strategies were as follows: evaluation, navigation, affect, metacognition, cognition, and prior knowledge, and attributes included age, sex, years of experience, computer knowledge, and info-seeking knowledge. Success was defined as finding a target topic within 30 minutes. Participants were from three groups. Novices were 10 undergraduate pre-service teachers, intermediates were 9 final-year master of library and information studies students, and experts were 10 highly experienced professional librarians working in a variety of settings. Participants' verbal protocols were transcribed verbatim into a text file and coded. These codes, along with Internet temporary files, a background questionnaire, and a post-task interview were the sources of the data. Since the variable of interest was the time to finding the topic, in addition to ANOVA and Pearson correlation, survival analysis was used to explore the data. The most significant differences in patterns of search between novices and experts were found in the cognitive, metacognitive, and prior knowledge strategies. Survival analysis revealed specific actions associated with success in Web searching: (1) using clear criteria to evaluate sites, (2) not excessively navigating, (3) reflecting on strategies and monitoring progress, (4) having background knowledge about information seeking, and (5) approaching the search with a positive attitude.