Murky waters: Media reporting of marine protected areas in South Australia

Given the public's limited knowledge of marine environments, informing the public about marine protection presents a unique challenge. Studies have shown a well-informed public is more likely to support environmental issues and that newspapers, in particular, are considered a credible media source. This research investigates media representations of current South Australian efforts to establish a marine protected area (MPA). Articles from five newspapers between 1999 and 2006 were examined for content in the following areas: local marine ecology, the policy process of MPA establishment and stakeholder views. The research found that newspapers concentrated their reporting on opposing stakeholders, opinions and were largely ineffective in conveying the significance of the local marine ecology, the economic benefits of the MPA, and the delayed establishment process. These information gaps have left the public poorly informed, and therefore, there is unlikely to be significant pressure to overcome the continued delays in the establishment process.