Sustainability and smartness: A tale of two slogans

At the close of 2011, sustainability and environmental advisor Tony Juniper asked “Will 2012 be the year of the R word?” (www.guardian.co.uk/sustainable-business). He meant R for Resilience. It may have been so. I for one had a conversation in 2012 in which I was told that R was (somehow) easier to define than the S word (for Sustainability), hence its purported advantage. It is perhaps a brave new journal, then, that would launch itself in 2013/2014 with the S word first and foremost in its title.