Job ads, jobs, and researchers: Searching for valid sources

Research on librarians' roles and responsibilities often takes the form of content analysis of job advertisements found in aggregators such as print journals and websites. Whether these ads help us better understand librarianship depends on how representative the source data is for each study—the line going from jobs, to job ads, then to job ad sources. Print sources dominate even in studies published after 2000. This study examines where reasonably representative job advertisements for academic libraries may be found by starting at the origin: the institutions themselves. It finds that commonly used print sources provide only a small fraction of available positions (the majority of which are those in doctoral institutions), and even the most comprehensive aggregator misses nearly half of the available positions. Taking job ad samples directly from institutions is time-consuming but provides more representative data. Smaller colleges pose a particular challenge for finding ads as few of them have openings at any one time and few of their ads appear in national aggregators.