Variations in article seeking and reading patterns of academics: What makes a difference?

Although scholarly articles play an important role in the work life of academics, specific patterns of seeking and reading scholarly articles vary. Subject discipline of the reader influences many patterns, including amount of reading, format of reading, and average time spent per reading. Faculty members in different disciplines exhibit quite distinct patterns of reading. Medical/health faculty read more than others and mainly for current awareness purposes, while engineering faculty spend more time on average per article reading, and they also read more for research. Other factors that influence some reading patterns include work responsibilities (weighted towards more teaching or more research), age (young faculty are more likely to read on-screen from the open Web) and productivity of the reader, and purpose of the reading (readings for research and writing are more likely to be from a library collection). The ability to predict scholarly article seeking and reading patterns will assist journal editors, publishers, and librarians design better, more targeted journal systems and services.