کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
11003098 | 1453362 | 2018 | 8 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Do prominent warnings make packaging less attractive?
ترجمه فارسی عنوان
آیا هشدارهای برجسته بسته بندی را جذاب تر می کند؟
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کلمات کلیدی
موضوعات مرتبط
مهندسی و علوم پایه
مهندسی شیمی
بهداشت و امنیت شیمی
چکیده انگلیسی
Despite the importance of packaging attractiveness in product perception, limited research was done on the possible effects of warning messages on the packaging's visual appeal. Our study investigated the attractiveness of the packaging with prominent and non-prominent warning pictograms. Before this, prominent design properties (i.e. large size and thick lines), which make pictograms highly noticeable, were identified by eye-tracking measurements. The packaging samples were designed especially for the purpose of the study. The results showed that large and thick pictograms were noticed more quickly than small and thin pictograms, and this did not affect people's perception of the packaging's attractiveness. Our findings encourage manufacturers to use highly noticeable pictograms in order to increase the likelihood of being detected more easily by the users. This is an important step closer to proper handling of the product.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Safety Science - Volume 110, Part A, December 2018, Pages 336-343
Journal: Safety Science - Volume 110, Part A, December 2018, Pages 336-343
نویسندگان
Dorotea KovaÄeviÄ, Maja BrozoviÄ, Klementina Možina,