کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
11005010 | 1482461 | 2019 | 13 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
Going back to its roots: Can hospitableness provide hotels competitive advantage over the sharing economy?
ترجمه فارسی عنوان
بازگشت به ریشه های آن: آیا مهمان نوازی باعث می شود که هتل ها مزیت رقابتی بیشتری نسبت به اقتصاد به اشتراک گذاشته شود؟
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
استراتژی و مدیریت استراتژیک
چکیده انگلیسی
While the customer experience is at the heart of the hospitality industry, experience-related research remains underrepresented. This gap is critical, particularly given the emerging threat of the sharing economy to the hotel industry along experiential factors. Using data from a survey of 630 customers who stayed at a hotel or an Airbnb, the authors use structural equation modeling to compare two models with alternative conceptualizations of the dynamics of experiential consumption in the accommodations industry. Building on the concept of the experiencescape from the branding and hospitality and tourism literatures, the model enhances Pine and Gilmore's (1998) original experience economy construct by demonstrating the critical role of the dimension of hospitableness in facilitating favorable experiential and brand-related outcomes, particularly in the context of the hotel experience. The findings have important implications for the hotel industry's strategic experience design initiatives and emphasize the need to use hospitableness in order to create a competitive advantage in a rapidly changing environment.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 76, Part A, January 2019, Pages 286-298
Journal: International Journal of Hospitality Management - Volume 76, Part A, January 2019, Pages 286-298
نویسندگان
Makarand Mody, Courtney Suess, Xinran Lehto,